CREATIVE
/MADE AT RGA
The big livestream for small business
Seven days into quarantine, when the country was locked down and millions of small businesses had no idea if they would ever open again, we went live to try to help.

Verizon PayItForwardLIVE was created to gather the biggest names in entertainment to livestream from their living rooms to help the country’s smallest businesses.

The concert and gaming series streamed live twice every week for 8 weeks, and every performer dedicated their set to raising money that helped over 10,000 small businesses survive lockdown.

We raised more than $7 million for America’s main streets, and gave Verizon’s high-profile artist partners something meaningful to do while concerts were canceled.

PRESS: Billboard, Hypebeast, Complex, BET, The Drum, Fox, ABC News, USA Today, AdAge, Adweek
Music artists
CASE STUDY
80M
LIVESTREAM VIEWERS
800
CAMPAIGN ASSETS CREATED IN 8 WEEKS
10K+
SMALL BUSINESSES HELPED
Cannes LionsThe OneShowADC AwardsThe ANDY'sAICP Awards
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