CREATIVE
/MADE AT 360i
/MADE AT 360i
The cross-country trip that bacon bartered
We proved the value of Oscar Mayer bacon by sending a stand-up comedian on a cross-country trip from New York to LA—without any cash or credit cards.
He had a Twitter handle, a camera crew, and 3,000 packages of bacon in a refrigerated trailer attached to his pickup truck, to barter for literally everything he needed on his journey: gas, lodging, food (other than bacon), everything.
He not only survived the long drive, he became a bacon celebrity along the way, meeting real celebrities, reporters, talk show hosts, podcasters, and hundreds of ordinary people offering to help him in exchange for some bacon.
PRESS: Good Morning America, The Huffington Post, USAToday, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, and hundreds of other local papers and radio stations
He had a Twitter handle, a camera crew, and 3,000 packages of bacon in a refrigerated trailer attached to his pickup truck, to barter for literally everything he needed on his journey: gas, lodging, food (other than bacon), everything.
He not only survived the long drive, he became a bacon celebrity along the way, meeting real celebrities, reporters, talk show hosts, podcasters, and hundreds of ordinary people offering to help him in exchange for some bacon.
PRESS: Good Morning America, The Huffington Post, USAToday, Yahoo!, Mashable, Bloomberg, ABC News, CNBC, Devour, Jezebel, Creativity Pick of The Day & Top 20, Contagious, Adweek Pick of The Day, and hundreds of other local papers and radio stations
