At PDA, we generate love for our brand clients by bringing them closer to culture. In the case of Netflix, our client IS the culture. We’re proud to help Netflix attract brands for innovative creative collabs with their most beloved shows, movies, sports, and live events.

The goal is going beyond product placements and traditional 30-second spots to develop custom brand experiences that amplify the passion of Netflix’s many fan communities. Because we know there’s no rabid advertising fans out there spending their weekends binge-watching TV spots.

PDA’s work for Netflix includes a film that blurred the line between Squid Game and the ad game at Netflix’s wildly successful first live upfront experience at Pier59 Studios in Manhattan, and an IYKYK OOH campaign for Advertising Week NYC that celebrated the blood-thirsty competition our industry is famous for.