The first brand campaign for Loop, the innovative global brand that's elevating earplugs to earwear.

PDA delivered strategy, creative development, production, and media planning & buying for the campaign.

Loop is a hearing protection brand that wholeheartedly supports everything we love that's loud in life: live music, energetic bars, bustling cities, sweaty fitness classes, motorsports, whatever.

SHUT UP NOISE/TURN UP SOUND urges us to celebrate sound while defeating its enemy, noise, through Loop acoustic filters engineered for a variety of everyday environments.