Wake Up & Smell The Bacon: the tech device designed to break the Internet and convince Millennial bacon fans that Oscar Mayer is cooler than they thought.

We concepted, designed, and fabricated 5,000 bacon-scent devices, and launched a branded alarm clock app on Apple’s App Store.

Then we released a bacon scent parody of a perfume ad, which generated millions of views and drove hundreds of thousands of visitors to OscarMayer.com——to try to get their hands on a WUSB device.

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