CREATIVE
/MADE AT OGILVY
/MADE AT OGILVY
The Daytona 500 of second-screen experiences
Imagine you're watching the Super Bowl, and right after a touchdown pass the TV announcer says you can win the game ball if you're the first to tweet a long hashtag right now.
That's what we did to explode social engagement at the Super Bowl of Motorsports: The Daytona 500. Every 20 laps, NASCAR’s Twitter handle and the TV broadcasters launched a new race in The Hashtag 500.
Thousands of NASCAR fans raced to win one-of-a-kind memorabilia from the real race: tires replaced in pit stops, metal fenders broken in a crash, plus steering wheels, driver’s helmets, gloves, the checkered flag signed by the race’s winner, and more.
That's what we did to explode social engagement at the Super Bowl of Motorsports: The Daytona 500. Every 20 laps, NASCAR’s Twitter handle and the TV broadcasters launched a new race in The Hashtag 500.
Thousands of NASCAR fans raced to win one-of-a-kind memorabilia from the real race: tires replaced in pit stops, metal fenders broken in a crash, plus steering wheels, driver’s helmets, gloves, the checkered flag signed by the race’s winner, and more.
