CREATIVE
/MADE AT RGA
/MADE AT RGA
#DANCEAWESOME WITH BLACKPINK ON TIKTOK
When Samsung needed to find its cool with Gen-Z to sell its new Galaxy A phone, we gave young music fans the rare chance to dance with their favorite band on their favorite social channel.
We partnered with K-Pop supergroup BLACKPINK to create #DanceAwesome, one of the most popular TikTok dance challenges of all time.
BLACKPINK wrote a custom sound that leaned into the phone’s 3 best features—Awesome screen, Awesome camera, Loooong lasting battery life—and choreographed a custom dance to challenge their fans to duet with them.
We partnered with K-Pop supergroup BLACKPINK to create #DanceAwesome, one of the most popular TikTok dance challenges of all time.
BLACKPINK wrote a custom sound that leaned into the phone’s 3 best features—Awesome screen, Awesome camera, Loooong lasting battery life—and choreographed a custom dance to challenge their fans to duet with them.
