CREATIVE
/MADE AT OGILVY
/MADE AT OGILVY
THE HIT SINGLE CO-WRITTEN BY A SUPERCOMPUTER
"Not Easy", featuring X Ambassadors, Whiz Kalifa, and Elle King, hit #1 on Spotify’s Global Viral Top 50 and #6 on Billboard’s chart.
It was an unprecedented collab between human producer Alex Da Kid and IBM Watson, the supercomputer formerly famous for beating humans on Jeopardy.
Watson helped Alex Da Kid by analyzing popular music and social media to find insights for Not Easy’s lyrics, tempo, and emotional themes. And the collab proved to a world worried about robots that AI like Watson can be an indispensable partner to humanity.
PRESS: Rolling Stone, GQ, Forbes, Billboard, Fader, TechCrunch, Engadget, Mashable, Fast Company, The Irish Times, Business Insider, Yahoo
It was an unprecedented collab between human producer Alex Da Kid and IBM Watson, the supercomputer formerly famous for beating humans on Jeopardy.
Watson helped Alex Da Kid by analyzing popular music and social media to find insights for Not Easy’s lyrics, tempo, and emotional themes. And the collab proved to a world worried about robots that AI like Watson can be an indispensable partner to humanity.
PRESS: Rolling Stone, GQ, Forbes, Billboard, Fader, TechCrunch, Engadget, Mashable, Fast Company, The Irish Times, Business Insider, Yahoo
